Jan 27
January 27th, 2012
The sound of Star Wars music increases as Darth Vader enters the room. Trained in the Dark Side he changes the political spectrum of the entire galaxy with mind control, supernatural powers and the slice of a Light Saber. I hear the same music in my mind each time my new SEO expert enters the boardroom of one of our advertising agency's clients. No, not because I'm nuts, but because I have an overactive imagination. The advertising clients are mesmerized by this new "Dark" art. One that cannot ...
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Jan 26
January 26th, 2012
While many industries are just getting up to speed in the world
of internet marketing people like Rodney Sampson, founder of the
World Christian Times, is running, not walking, down the path of
real time internet promotions. Recently Mr. Sampson started
working with a leading online marketing agency, In Touch Media
Group (www.InTouchMediaGroup.com), to begin promoting the World
Christian Times, using Google's AdWords' search engine marketing
service.
'I couldn't believe how many people were on ...
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Jan 25
January 25th, 2012
What would happen if...? I'm a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I'll gladly share my findings with you.
Before I do, however, I want to make a couple of things very clear. The outcome of this experiment will not be the same for every keyphrase on every page of every site. There are too many ...
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Jan 24
January 24th, 2012
What is the difference between European web marketing and American web marketing?
According to Enrico Madrigrano, one of the top european experts in web marketing and positioning, "The difference is minmal, and at the same time it's massive".
"Technically speaking," asserts Enrico Madrigrano in one of his latest interviews, "the difference is minimal. In Europe we have the same level of technical expertise as the Americans. We have the same level of understanding of the SEO and Positioning ...
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Jan 23
January 23rd, 2012
It is possible to be successful at Internet Marketing, and many people are making a nice living at it right now. For the most part, It is not (as many advertisers would claim) a "get-rich-quick" method and it's not something that can be set up to run on auto-pilot. It will take work and lots of time, and the more time spent putting a good foundation in place, the better guarantee there is of future success.
For a newbie Internet Marketer, there is a bewildering variety of products currently ...
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Jan 22
January 22nd, 2012
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Jan 21
January 21st, 2012
Business owners are facing a harsh reality: A website in itself
offers no guarantee of business. 'If you build it they will
come' is a cliché that has misled many into believing all a
company needed was an online presence to succeed. However,
without a strategic marketing plan and a tactical approach,
you're more likely to fail than to reach your goals. Proper
planning will not only improve your chances of success, but it
will also keep you from throwing away money on e-commerce
fiascos.
The ...
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Jan 20
January 20th, 2012
8 Myths About Online Marketing
1.Hit = Sales You got hits; is Not the same as you got sales!
Generating traffic or hits to your websites is the priority for
any online business. Conversion of hits into sales would be on
top of that.
2.Great 'Content' Creates Great Sales. Creating a website with
marvelous 'content' has and still overwhelmed many online
business. Great 'Content' here refered to fantastic graphics,
award winning designs and employing the latest state of the art
technology. Very ...
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Jan 19
January 19th, 2012
Information Overload
With information overload rapidly killing traditional forms of
online advertising - today the key to effective marketing is
relevancy.
Smaller businesses with a niche or limited product range are
more often than not focused by default but for the larger
company with a diverse product range the 'all things to all men'
approach to advertising is becoming less and less effective.
Monthly newsletters may have worked in the past but with the
online marketing juggernaut churning ...
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Jan 18
January 18th, 2012
Internet marketers are going crazy over this new social network called Digg and for good reason too. Using Digg correctly can send tens of thousands to your website virtually overnight.
This is how Digg works: People register with the site, and thus join the Digg community. These registered users then submit newsworthy or rather "Digg" worthy content. A short summary of the news item is written about the content. You can submit nearly anything to Digg; this includes videos, stories, blog ...
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